Marketing of events at Sentralen
We rent out halls and stages, auditorium, production rooms, meeting rooms, studios and roof terrace for concerts, performances, festivals, conferences and all other types of events.
All events become part of our program. We contribute with the promotion of events. You are responsible for submitting information about your event via the programme form or ticket form after your booking has been confirmed. The information submitted via form is used for marketing purposes.
We promote the events at Sentralen through our channels: sentralen.no, newsletter, Facebook and Instagram. All events submitted through the program or ticket form are added to the program at sentralen.no.
There are three programme pages on sentralen.no:
- Event program (all events)
- Programme of events for children and young people
- Event program for those under 26
Your event will get its own sub-page in the program, with information you have submitted: text, illustration photo and other information. There is a direct link to any ticket sales on the event sub-pages and in the programme. We will also link to your website/Facebook page if you have submitted in the form. Your logo will appear in the event overview if you have submitted this in the form in the correct format.
Audience and event insights from Sentralen
Below you will get an insight into who our audience is. Our audience is those who follow us on social media, who receive our newsletter and who use our website.
The insights tell you who you can expect to know about your event or activity at Sentralen.
You can use this insight to plan and implement your own marketing efforts. For example, if your event has a target audience that we do not reach in our channels, you must try to reach them in other ways.
In 2025, over 465 public events will be held here at Sentralen.
- Concerts: 60
- Theatre performances: 33
- Dance events: 176
- Festivals: 7
- Events for children and young people: 305
Instagram
12K+ followers
Age: 25-34 (21.8%), 35-54 (36.2%) and 45-54 (24.5%)
Gender: 69.4% women and 30.6% men
Geo: 85.9% from Norway, of which 51.5% are from Oslo
Exposures/Views: 30,000 monthly
Weekly publication: 3-5 posts
We regularly repost and share entries from organizers. Tag us at @sentralenoslo and we'll repost as often as appropriate. We do not advertise individual events, unless we produces the event itself. We follow a posting schedule.
29K+ followers
Age: 25-34 (12.8%), 35-54 (32.4%) and 45-54 (30.3%)
Gender: 68.1% women and 31.9% men
Geo: 95.5% from Norway, of which 53.3% are from Oslo
Range: 78,000 monthly
Weekly publication: 10-15 posts
You are responsible for creating a Facebook event and adding us as co-organizer for greater visibility. If you can't find your Facebook event in our event calendar, send an email to market@sentralen with a link to the event and we'll add it manually.
Facebook ensures that the privacy of users is respected, making direct association between private profiles and company pages limited. We therefore recommend creating a corporate account for ensembles, theatre companies, bands, etc instead of creating a Facebook event with your personal Facebook account.
632 followers
Please tag us and we will share when appropriate.
Info and tips
Please tag us and we will share when appropriate.
www.sentralen.no
The figures below are from the last 12 months: February 2024 - January 2025.
The website has 575,000 page views by 410,000 active users.
The pages with the most views are:
- Front page
- Event program:
- 53% of users are from Oslo, 13% are from Akershus, 21% are from the rest of Norway, 13% are from outside Norway.
- Programme of events for children and young people:
- 62% of users are from Oslo, 15% are from Akershus, 22% are from the rest of Norway, 1% are from outside Norway.
- Event venues
- Sentralen Cafe
Keyword advertising of event program
We advertise the event program and event program for children and young people on Google.
In 2024 the ads had:
- 334 000 views
- 34,000 clicks
Age: 18-24 (5.5%), (25-34 (21%), 35-54 (24%) and 45-54 (20%), 55-54 (16%), 65+ (14%)
Gender: 62% women and 38% men
Newsletters
8,712 subscribers
2,497 of these would like specific information about events for children and young people
Opening rate: 46.4% (equivalent to 4,516 people)Clickrate: 4,3% (corresponds to 418 clicks)
We send out newsletters with information about upcoming events once a week, mainly on Thursdays. In the newsletter, the public receives information about upcoming events in the next two weeks at Sentralen, and other news when appropriate. In the newsletter, we link to events submitted on the program or ticket form, and which are in the program at sentralen.no. The audience can choose their interests and receive a newsletter adapted to this. The newsletter has a total entitlement of just under 10,000 subscribers.
Click here to sign up for the Sentralen's newsletter.
External Activity Calendars
Events broadcast
All events in the concert, DJ and club category that are submitted via program or ticket form are automatically added to the Broadcast calendar. Broadcast is a free online app and event calendar.
Visit Oslo
Visit Oslo has an agreement with the following ticket platforms: Ticketmaster, TicketCo, eTicket (DX), Hoopla, Tixly and Tikkio: All events that have ticket sales through these are automatically imported into Visit Oslo's calendar and placed in a registration queue, which is processed manually. Text and image can be edited. The queue updates every night, and Visit Oslo publishes as soon as they can. The calendar is updated 1-2 months ahead in time. Not all events are added to the calendar. Events not published in these ticketing platforms must be submitted by emailing tilarr@visitoslo.no. It is the organiser's responsibility to submit their event to Visit Oslo if the event is not published on one of the ticket platforms mentioned above. The event can be sent to arr@visitoslo.no, in two ways:
1. Link to the sub-page of the event at centralen.no, when it is published there. 2. An email with: Date, time, descriptive text, image (at least 1000 px wide), photo credit info. Visit Oslo also occasionally selects events at Sentralen which they promote at the Oslo Visitor Centre at Østbanehallen.
Sentralen sends Aktiv i Oslo information about events for children and young people at Sentralen. These are published in their Calendar for Children and Young People. From time to time, Aktiv in Oslo picks out other events at Sentralen and makes issues about them, which are sometimes included in their newsletter.
Posters and flyers
You can hang up posters for your event on Sentralen poster wall just inside the main entrance. It is also possible to put flyers/leaflets here.
Displays at Sentralen
In the audience areas on the first and second floors, and in the meeting rooms, there are TV screens with information about Sentralen and offers at Sentralen. Upcoming events will appear on lists on the screens as the event approaches.
Expectations of organizers
You are expected to contribute and make an effort to promote your event.
Tips for marketing your own event
- Create a Facebook event, and invite Sentralen as a co-organizer
- Invite relevant audience/friends to Facebook events
- Share Facebook events in relevant groups
- Post about the event in social media, and tag Sentralen so we can repost
- To do other relevant marketing and promotion for your own event
Please send supplementary marketing materials such as press release, more photos, video and the like to marked@sentralen.no. We use this when marketing our events.
Last Updated: 4 .January 2025
Contact: marked@sentralen.no
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